Web Developer Data Analytics Specialist

Reporting to Director of Marketing Operations, the Web Developer & Data Analytics Specialist is responsible for managing Cofense’ website infrastructure and content, WordPress and reporting as well as creating pages using HTML/CSS/JS that can interact with other applications used by the company

Essential Duties/Responsibilities

  • Management of Cofense website
  • Management of WordPress, Google Analytics, Google Tag Manager, Google Optimize, Google Search Console, Supermetrics, Hotjar and other web applications
  • Management of web translation tools
  • Management and reporting of consent management platform
  • Management and optimization of all web integrations
  • Responsible for helping drive website speed down and performance up
  • Responsible for driving strategy around increasing web conversions
  • Use GA metrics to help Cofense team with understanding web traffic, web issues and areas for growth
  • Troubleshooting issues related to web infrastructure and integrations
  • Assistance in driving SEO/PPC strategy and execution
  • Leveraging A/B testing across website and lead gen programs to drive conversion optimization
  • Work cross-functionally to ensure front-end marketing website serves marketing, sales, and customer needs
  • Daily QA of web functions, reporting and integrations
  • Daily QA of developed HTML/CSS/JS
  • Optimization of website content for performance
  • Collaboration with other team members and stakeholders on various projects
  • Assistance with the design of HTML emails
  • Assistance with the creation of landing pages
  • Other duties as assigned

The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice.

Knowledge, Skills and Abilities Required

  • Proficient understanding of web markup, including HTML5, CSS3, Including deprecated web markup
  • Proficient understanding of WordPress
  • Knowledge of PHP
  • Experience driving web marketing strategy
  • Understanding of HTML Email tables
  • Knowledge of email supported CSS
  • Proficient understanding of scripting and JavaScript frameworks
  • Working knowledge of Salesforce and Pardot
  • Basic knowledge of image authoring tools, to be able to crop, resize, or perform small adjustments on an image. Familiarity with tools such as Illustrator and Photoshop is a must.
  • Proficient understanding of cross-browser compatibility issues and ways to work around them
  • Proficient understanding of code versioning tools, such as GIT

Education and/or Experience:

  • Bachelor’s degree preferred
  • 4+ years relevant experience
  • Experience with Adobe Publishing Tools
  • Experience with WordPress

Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Posted 1 month ago

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