I run a B2B trivia company (Water Cooler Trivia). We send work teams weekly trivia quizzes and results over email. We are bootstrapped but growing very quickly. Two key focuses right now:
1) improving our conversion
2) better communicating our value prop/benefits
The proverbial stone to hit two birds? An animated explainer video. We have been running an A/B test on our homepage that has shown that a "screenshot carousel" performs better than "fade in/out trivia questions" in terms of converting folks into snagging a free trial.
We are confident that an animated explainer video is a huge upgrade from a screenshot carousel. So we're looking to hire a designer to make an animated video for us.
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