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Firstleaf

Acquisition Marketing Manager

  • You'll play a key role in spearheading the growth and innovation across digital and offline channels through a combination of creative strategy, campaign optimization, and on-site growth tactics (i.e. landing pages, personalization) to drive new member acquisition for the Firstleaf Wine Club and ecommerce store sales.
  • Leverage user research and behavioral data to help inform new campaigns and experiments; collaborate cross-functionally to enable and advance our targeting & retargeting capabilities.
  • Track, measure, and analyze campaign performance to constantly improve overall program effectiveness to increase revenue and profitability.
  • Partner with brand and creative teams to brainstorm and test new marketing concepts and experiences that can drive significant improvements in performance
  • Provide reporting on analytics and tracking of performance of programs using data across Rockerbox, Google Analytics, Periscope, and media platforms.
  • 3+ years experience at a high-growth D2C brand or agency
  • Advanced strategic media mix skill set: ability to think critically about how the mix of channels work together to achieve goals while being able to be hands-on and provide strategic direction.
  • Expertise with Google Ads platform, including search, display, and YouTube.
  • Experience developing media plans, owning a budget, negotiating media placements/rates, and forecasting performance metrics.
  • Experience with web analytics tools (Google Analytics), A/B testing (VWO, Optimizely, Instapage), and attribution platforms (Rockerbox).
  • Working knowledge of SEO and content marketing best practices
  • Proven experience working with creative teams to apply creative best practices and put out high-quality and creative advertising campaigns that drive growth.
  • Experience with tag management tools (Google Tag Manager).
  • Highly analytical, comfortable working with large complex data sets and turning analysis into actionable recommendations that improve ROI
  • Solid understanding of how to improve attribution, CPA, retention, LTV, and ROAS
  • Experience with offline channels (TV, direct mail, podcasts) is a plus.

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Posted 1 month ago

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