HF
Heat Free Hair

Senior Content Manager

  • Partner with CEO & Director of Marketing to ideate & execute content marketing strategies to drive new customer acquisition, long-term loyalty, brand awareness & revenue
  • Chief Brand Storyteller - translate brand messaging and marketing initiatives across paid, owned, earned, and shared media
  • Build strategy and maintain a content calendar for all channels including (but not limited to ) Email, SMS, Instagram, Facebook, Blog, Pinterest, YouTube, and Tik Tok for channel growth, increased engagement, and drive e-commerce revenue.
  • Manage Creative Agencies to streamline processes and increase revenue generation
  • Focus on continuously improving the social media experience for our followers by engaging with and overseeing the community management of all inbound social volume and amplification of posts
  • Coordinate all brand photo and video shoots.
  • Manage all visual assets for omnichannel content distribution
  • Own the messaging for all print marketing collateral to enhance the customer experience
  • Support with PR and Influencer strategy to position brand as buzz-worthy -including developing micro/macro influencer engagement initiatives
  • Manage the brand blog by conceptualizing, writing, editing and promoting new content that aligns with overall marketing strategy. Desired understanding and implementation of SEO for blog strategy.
  • In-depth knowledge of the natural hair industry, hair extensions, and black hair space
  • 5-7+ years of Content Marketing experience in both acquisition and retention, beauty is preferred
  • 5+ years of Social Media Management experience, e-commerce preferred
  • Must possess in-depth email marketing knowledge, and have a proven track record in creating high converting content for Email and SMS
  • Expert level copywriting skills ins both long-form and short-form copy, and the ability to channel any brand voice
  • Impeccable project management, organization, and overall communication skills plus attention to detail
  • Must possess a true knack for creativity with a keen eye for aesthetics and a deep understanding of a brand's visual identity.
  • Skilled in understanding data & using it to optimize marketing strategies
  • Ability to work independently & collaboratively across multiple projects
  • Demonstrate a deep understanding of social media & consistently up to date with trends & culture
  • Experience working in a startup or high-growth environment
  • Google Analytics/Shopify/Klaviyo experience a plus
  • Photo, Graphics, and Video editing skills are a plus
  • Medical, dental, and vision coverage
  • Robust PTO policy
  • "Work from Anywhere" Days
  • In-Office Gym Access
  • Flex Fridays
  • Relaxed Dress Code Policy
  • Office Snacks/Essentials
  • Creative and Comfortable Working Space

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Posted 1 week ago

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